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Ecom - Ecommerce consulting |
| FAQ- Frequently Ask Questions |
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I
wish to put up a web site that would allow
online transaction of goods and services
my company offers. How do I go from here?
The most important point when
starting such a venture is the business
idea. You need to determine what you want
to do, who would be your customers, why
would they buy from you and not from a
physical store or from a competitor and
how you can bind those customers to your
site. Determine the probable size of the
market, how you plan to deliver the goods
or the services and how best to collect
the payments.
The easiest and cheapest way to do online
sales is to join one of the shopping malls
that are already operational. Different
malls offer different services. But in
general, you can enter your products into
a database, you can enter your prices
and you can collect money through a online payment system that uses a common merchant account
that is already set up. The money that
is due to you will be paid to you from
the operator of the mall. In this case
you do not need to worry about buying
hardware, getting it connected to the
Internet. All this are done for you.
The
above approach is mainly for startup companies.
If you have an established business, you
might want to have a web site that blends
in with the company's image and style
and you might want to offer features that
might not be available in a shopping mall
that serves many shops. In this case,
the easiest approach is to look for one
of the off-the-shelf merchant products
available from a number of vendors. Each
of these products is capable of being
customized and the prices vary from a
couple of thousand dollars up to a couple
of hundred thousand dollars. Please be
aware that you may need to spend the same
amount on customisation as you did for
the software. |
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How
do I make sure that people are aware of
my web presence?
The main techniques for that are the presence in search engines and the references from other web sites. In order to be picked up by the search engines you can connect your website to their websites and fill out the appropriate forms that they provide for this purpose. Alternatively, there are available services that is chargeable for a fee. References from other websites are probably more effective. This means that you will cross-link to your web site with those of others. |
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Where
do I find the skills needed for eCommerce?
Very probably, you may not have the skills necessary to setup and run such a shop front yourself. If your company is big, you may want to consider hiring the appropriate skills. However, another option is to ask a system integration company or ecom consulting to set up the whole system for you. In this case you can avoid the long-term obligations of hiring your own staff. The system integrators or ecom consulting will charge you for the service. If you determine that you need a rework of the site, you can ask for a quotation. If you are happy with how things are going (or you determine to give up the service), you have no further cost.
If your company is big and established, you may want to consider a bigger project where the shop front is directly talking to your back-end system, e.g. an MRP/ERP system. This way changes in prices and products offered are immediately available on the web site without further maintenance. Also, using this back-end integration, the stock status can be checked before promising delivery dates. If your project is of massive scale, even if you want to use external ecom consultants services (which might be very advisable if your IT-department has no eCommerce experience), you will probably need some in-house skills so as to monitor and interface with the team from the integration company. |
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How
much cost is involved in starting an Internet
venture?
Well,
that ranges from a couple of thousands
dollars (such as sharing a shop front
with others) to multi-million dollars
(such as competing directly with big corporations
like Amazon.com). There is plenty of venture
capital available in Europe and the U.S.
Such companies are constantly looking
out for promising business ventures. If
your business idea is promising, funding
on the order of several millions can be
available. |
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What
options do I have for payment services?
There
are several options that include:
- Credit
card payment.
Credit cards are the obvious choice
in many cases, though they may not
be the only and best option.
- Cash-on-delivery.
This is the PizzaHut method. The person
who delivers the goods also collects
the money. Very safe option - goods
delivered, money collected.
- Conventional
invoice-based billing scheme.
This is feasible in all cases where
you already have a business relationship
with the buyers. You send out the
goods and you send out invoices separately.
In this case, the web is just a different
way of receiving orders which otherwise
would have been accepted via fax.
- Inclusion
of amount in other bills that you
send out.
This is for companies that already
have an ongoing regular billing implemented,
e.g. utilities, phone companies, other
regular services.
- Subscription
schemes with up-front payments.
This is a very good method. You collect
money up front and then you supply
goods as you go along. Very suitable
for regular services. This can also
be implemented using Giro deductions.
Cash card.
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